Many threads join to form our story!

C. Vijayam Varadan (1921-1987), the founder of our group, started in his teens as an understudy to his father, C. Vijayam, a representative of a leading European perfumery house in India. This early beginning helped him gain experience that proved invaluable when he ventured out on his own as an indenting agent for perfumery companies in India and overseas.

In early 1960s he took over C C Balu & Company Pvt Ltd that had functioned for a decade as an indenting agent for a Swedish company. Later he set-up Vijayam Varadan & Co to revert to his interest in perfumery products.

A shift to manufacturing fragrances then followed in the late 1970s. VV Deepa Aromatics Pvt Ltd was set-up with Swiss collaboration and soon pioneered the export of industrial fragrance concentrates to the erstwhile USSR. Within a few years, the Company received several export promotion awards. After her husband's demise in 1987, Padma (1933-2009) took charge of the Company and steered it through numerous challenges that arose following the collapse of the Indo-USSR trade arrangements. She was passionate about having a retail presence for our perfumery products and established the VIVA Collection range of spray perfumes.

Introduction of a scented candle range under the Candiva label quickly brought in many corporate enquiries for customized gift packs that led to a diversification of our activities. Many leading companies such as Sun Pharma, Abbott, Piramal, Reliance Industries became our corporate clients.

Subsequent inclusion of handicraft items under the Vishvakruti brand in these gift packs led to our focus on resin artefacts, metalware and ethnic crafts. Today we offer an unique fusion of fragrance blends, scented products, handicrafts and exclusive gift ideas.

Both C V Varadan and Padma believed in following high ethical values; transparency and commitment in dealing with customers and maintaining demanding standards of quality in manufacturing processes and we continue to uphold these values.